Mazda Shinari Concept debuts new face of the brand in style

When Mazda invited us to Milan to see its new concept car, we knew it must be something important. Normally concept cars get their 15 minutes of fame at an auto show, and then it's off to the next press conference to see what the following automaker will introduce. Not so with Mazda's latest styling endeavor. The Japanese automaker wanted our full and undivided attention, with the center of international design and fashion in Italy as a fitting backdrop.

The Shinari concept, which roughly translates to "resistance to being bent," will serve as a the basis for Mazda's new design language, and many of the styling cues will make it to future production vehicles. That means that the Shinari will essentially affect the design of every vehicle coming from the Japanese automaker for the next several years. An important car for Mazda? You bet.

The Shinari was officially unveiled earlier today, and we spent several hours talking with Mazda's artists about the design and how it will affect the automaker's forthcoming vehicles.

The creation of the Shinari Concept starts with Ikuo Maeda, Mazda's global head of design. Maeda was the chief designer of the RX-8 and the Mazda2 and has been with the company for nearly 30 years, but his connection with the brand goes back even further than that. His father, Matasaburo Maeda, headed the design of the first generation RX-7 back in the 1970s. Mazda runs in the Maeda family's blood and there's no one more qualified to define the look of Mazda's next generation vehicles.

While Maeda has had an influence on Mazda design in the past, 2010 is the first year in which he's had full control. The Shinari Concept represents the first styling concept under his new design theme, KODO, which replaces the controversial Nagare them from the past several years. While the Nagare-styled cars were represented by wavy, flowing lines, a trait that looked great on concepts but was tough to implement on production cars (see Mazda3), KODO is more of an organic style that still takes cues from the natural world, but in a much more solidified and powerful sense. Maeda describes KODO as form with a soul, or bringing form to life, with the three key terms defining the theme being speed, tension and alluring. "There are few products of industrial design that can be compared to living entities which convey energetic motion and which invite affection," he says. "It is this intrinsically emotional appeal of the car that I wish to express when creating Mazda cars."



While Maeda created the theme for the new stylistic direction, the development of the Shinari Concept was actually a collaboration between three of Mazda's design centers in Japan, Germany and the United States. The goal was to make the exterior a product of Japan, while the interior was left to the automaker's Irvine studio. However, each team had input on the final product.

Looking at the exterior, it's easy to tell that the Shinari shares little in common with Mazda's recent designs, although like almost every sedan built today, it has similarities to vehicles from other brands. It's almost as if the Aston Martin Rapide and a Mazda RX-8 cued up some Barry White, enjoyed a romantic evening and the Shinari came out nine months later. That's obviously a compliment, as the Rapide is a stunningly beautiful car and the RX-8 – even this far into its lifecycle – is still a looker. However, the Shinari has a much more complicated design, with more intersecting lines and a surface area that's constantly moving and changing depending on the lighting.



Those who dislike the smiling face of the current Mazda lineup will be glad to know it won't be a feature in future models (Huzzah! – Ed.). The Shinari front end features a "signature wing" that will become a new styling cue for the brand. The wing is formed by a thin aluminum band that starts from the bottom of the grille and goes out and up through the headlamps and continues with a bold fender line moving out onto the sides.

The most impressive aspect of the exterior design was the devotion to the theme in nearly every inch of the concept. The various aluminum pieces found on the exterior have a "twisted tension", and even the slots in the disc brakes follow the same theme. In addition, items like the headlights were designed to have a more natural look and fashioned to mimic the iris of an animal's eye. We're also big fans of the stylish rear view cameras in place of the standard mirrors as well as the trick door handles (although "button" might be a more appropriate description) that require only a simple press to open.



While the exterior is certainly a departure from previous designs, the interior is perhaps the most surprising aspect of the Shinari. Easily the most attractive and stylish interior we've seen in a Mazda (concept or not), it's swathed in authentic aluminum trim, leather-covered surfaces and double stitching at nearly every turn and twist. We're again drawn to the Aston Martin Rapide comparison, especially with the design of the deep rear bucket seats. The gauges, modeled after popular watch designs, up the class quotient and the massive glass roof helps make the interior feel open and airy.

We know many of these elements won't make it into a production car, but Mazda's North American director of design, Derek Jenkins, who oversaw the development of the Shinari's interior, says it's Mazda's goal to add sophistication to future models. "Mazda is really an aspirational type of brand," he says. "Even though we are a mainstream brand we have a customer that wants a little bit more. We monitor premium segments, we monitor premium trends, and the question is ultimately how can get some of that feeling into a more affordable vehicle. We think our customer wants a little bit more sophistication."

One thing that can definitely be seen in future Mazda interiors is a driver-focused cockpit. A close look at the Shinari's interior reveals an asymmetric design that snugly surrounds the driver's seat while leaving the passenger seat more open and relaxed. Jenkins says this will be theme of upcoming Mazda vehicles and help set the brand apart.

Finally, the Shinari also features quite a bit of technology that looks forward to the new applications of driver-automobile interactions. The Human Machine Interface (HMI) is split up into three modes: Business, Pleasure and Sport. Potential uses range from looking up bios of a business contact before a meeting to a rally-style co-pilot feature that could alert the driver of the characteristics of upcoming turns. It's nothing too far-fetched given the current levels of technology, and we wouldn't be surprised to see some of it implemented in the near future.



But more than the tech and the attention to detail, it's the Shinari's overall cohesion that impresses the most. Unlike other pie-in-the-sky concepts, the Sinari is a smart, well executed styling exercise that should be a solid design platform for future models. The muscular lines should translate well into a production car, and customers will always appreciate a more sophisticated interior. And what about the potential of a four-door sports coupe like the Shinari making it to production? Mazda wouldn't tell us whether one is in the works, but they did mention that the "business side of it" was considered when the Shinari was under development. That definitely means there's a chance, and we sure like the sound of a Mazda RX-9.

Rumor: Mazda Working On Next Generation, Forced-Induction RX-7

If you’re an automotive journalist who’s also a gear head, it’s easy to despair over all the news coming from manufacturer’s these days. Like them or not, we’re about to be force fed a steady diet of hybrid automobiles in every shape, size and configuration. Don’t get me wrong, I’m not anti-hybrid; they have their place in commuter cars. I AM anti-hybrid when it comes to building an enthusiast oriented sport sedan. I don’t want the added weight, complexity or cost of a hybrid drivetrain, especially when the increase in fuel mileage is only 10 to 20 percent.

So with that in mind, I really hope the latest rumor about Mazda, as reported on Autoevolution, is true. Sources at Mazda report work on a turbocharged variant of their Renesis rotary motor, for use in a new sports coupe dubbed the RX 9. The best news is that we’ll see the car as soon as 2013, and it appears that Mazda is taking it in the pure-sports-car direction of the last generation RX-7 Turbo.

There are some significant hurdles to overcome, including lowering emissions from the Renesis motor (now out of production in the EU because of stricter environmental regulations) and boosting the Renesis’ dismal fuel economy. Mazda has tricks up their sleeve to address these failings, but they’re not providing many details. An inside source reveals that Mazda is working on electric turbocharging as a way to reduce emissions, which will need to meet even stricter standards in the EU by 2014.

First Drive: 2011 Mazda2 puts fun before frugality

Mazda says there's a little bit of Miata in everything it does. While it's easy to chalk that up as marketing frippery, when the automaker launched the Little Roadster That Could back in 1989, it proved that great things can come from a machine developed to be simple, reliable and driver-focused. Even now, none of Mazda's wares offer class-leading fuel economy or practicality, but they've proven to be some of the best drivers in their segments. And as enthusiasts, it's easy to exchange a bit of functionality for a larger helping of fun.

Now, Mazda hopes to achieve this same sort of positioning within the B-car segment – a class that's grown substantially in America and is projected to double in size within the next few years. The 2011 Mazda2 comes to town right on the heels of its sister car, the Ford Fiesta, but as we found out after a lengthy drive through the city of Montréal and the countryside of Canada's Québec province, it's a wholly different machine. And while the Fiesta is sure to provide some serious competition for the 2, there are plenty of other well-to-do B cars in the U.S. that are ready to be sized up against the minuscule Mazda.

If you only look at the stats, you wouldn't think Mazda has positioned the 2 to be anything overly special. Not only is it the least powerful car in its segment, but it doesn't offer some of the clever technology or unique packaging to make it stand out from its kin. But Mazda is immensely proud of the new 2, and though we looked on with skeptical faces, the people in charge simply told us that the little hatch's story is best told on the road. So let's get to it.

Like the Ford Fiesta, the Mazda2 isn't a new car – it's just new to us (or U.S., as it were). The 2011 model is the mid-cycle refresh of a car that's been immensely popular overseas, so much so that it won the World Car of the Year award in 2008. In reshaping the 2's design, Mazda wanted to break away from what it calls the "mini-minivans" of the world – cars like the Honda Fit that have tall greenhouses and expansive windshields. Instead, the automaker opted for a more coupe-like design (its description, not ours) with muscular front fender arches and a pronounced shoulder at the rear. Mazda's corporate face is nicely integrated on the 2, and we're glad it's not as overdone as the maw on the larger 3. The 2's face is extremely similar to that on the current MX-5 (ahem), but it still reminds us of shoving orange wedges into our mouth during our elementary school lunchtime.

Simple design cues like the swooping beltline, raked rear hatch and short overhangs drive home the point that its main purpose is to provide driver enjoyment before anything else. The 2 shares the Fiesta's 98.0-inch wheelbase, but the overall length is only 155.5 inches – 4.6 inches shorter than the five-door from Ford, and while this reduction in length hurts the 2's overall cargo capacity, it makes for a crisp, chic design.



While we're on the topic, we asked Dave Coleman, Mazda's product development engineer, exactly how much of the 2 is shared with the Fiesta. Obviously, the platform is the same, and while there are many interchangeable parts found on both cars, Coleman tells us that only three parts are exactly identical, although he wouldn't share exactly what they are. Truth be told, we were expecting the 2 to be more closely tied to its Ford brethren, and if we're honest, it only improves Mazda's business case for the car. This simply isn't another rebadge job.

Mazda's offering its diminutive hatch in two flavors – Sport and Touring – and in total, there are only four different configurations: one engine, two trims, two transmissions, no individual options (though there will be a raft of dealer-installed accessories for those who want to stand out). Starting at a base price of $13,980 (including $750 for destination and delivery), Sport models ride on 15-inch steel wheels wrapped in 185/55 Yokohama Avid tires, while the Touring model swaps the steelies for a handsome set of eight-spoke alloys, still measuring 15 inches in diameter. The Touring rings in at $15,435, and a fully decked-out 2 will set you back a cool $16,985 when all is said and done. That isn't too bad, and positions the 2 nicely below the larger Mazda3 sedan and hatch, a car which has an average transaction price of $19,364, according to Mazda's number crunchers.



Inside, the 2's cabin is a toast to simplicity and intuitiveness. Granted, the design is a bit bland, and we can easily see how a smattering of aluminum accents here and there would spruce things up. Still, the interior is a big step away from what you'll find in the Fiesta, and though the Ford's cockpit is more comfortable and comes packing more tech-rich amenities, that extra kit comes at a price. Notice the (cough, cough) MX-5-spec steering wheel, the console-mounted shifter (with a very Miata-like stubby shift knob on manual models), and easy-to-read gauge cluster – things you'd expect in a car that isn't trying to impress you with bells and whistles.

Mazda's focus on keeping cost down does leave us with some quaffs about overall refinement, however. Some of the dash plastics feel cheap and clunky, and those front seats are severely lacking not only support, but overall comfort. The driver's seat is adjustable in six different ways, which allows for a relatively good seating position, but Mazda's omission of a telescopic steering wheel deserves a demerit, especially for short-legged drivers.



Where the 2's squat dimensions really take their toll, however, is cargo capacity. Even with the rear seats folded flat (well, almost flat), there's only 27.8 cubic feet of space. A Honda Fit can schlep 29.5 more cubic feet of haulables (here's to you, Magic Seats), and even the Nissan Versa and Suzuki SX4 are capable of carrying more goods. Could you fit a bike or a full load of groceries in the back of the 2? Of course. But if capaciousness is your thing, best to look elsewhere.

Keep in mind, however, functionality isn't the Mazda2's forte. Where the deal really gets sweet is from behind the wheel. Under the hood is a 1.5-liter inline-four, and while output is only rated at 100 horsepower and 98 pound-feet of torque, don't let the meager numbers lead you to believe the four-pot isn't a total workhorse. When we drove the Fiesta earlier this year, we noted that the hatch could definitely benefit from an additional 10 or 15 horsepower, especially in the low end of each gear. But the Mazda, which is down by 20 ponies compared to the Ford, feels quicker and is more willing to – please forgive us – Zoom-Zoom when mated to either transmission. Chalk one up for Mazda's engineering team.

Speaking of transmissions, you may be a bit curious about Mazda's choice to offer a four-speed automatic rather than the five- or six-cogged auto-boxes becoming standard practice across the automotive landscape. Mazda knows that not offering a six-speed automatic will hurt the 2 in terms of fuel economy (not to mention marketing), but the engineers are confident that using a four-speed with taller ratios and fewer instances of gear hunting will keep the car feeling spirited and more enthusiastic on the road.



We drove both transmissions, and while we definitely prefer the manual with its nicely executed shifter and easy to modulate if somewhat vague clutch, the four-speed slushbox isn't as ancient-feeling or out of place as you might think. After all, when you're only dealing with 100 horsepower, its best to keep the engine revving in the heart of the powerband, and having fewer gears allows this to happen with ease. As we mentioned, fuel economy takes the biggest loss here, as auto-equipped 2s only muster up 27 miles per gallon in the city and a modest – more the class – 33 mpg on the highway. The five-speed manual models don't improve those figures by much, offering 29/35 mpg. In a time when 40 mpg is becoming the new standard for small cars, this is sure to hurt the 2's appeal to consumers shopping across the segment. But as Mazda told us, the real attractiveness shows itself during the test drive.

Like the majority of B-segment cars, the Mazda2's suspension employs MacPherson struts up front and a torsion-beam axle out back. Our drive route through the Québec countryside offered up a smattering of both smooth and broken pavement stretches, and the 2 never felt crashy, nor delivered high levels of harshness over the rough stuff. You'll bounce around more in a Honda Fit Sport, and even the Fiesta's suspension feels somewhat stiffer in terms of damping. While engineering the new 2, Mazda was committed to saving as much weight as possible, and managed to cut out a total of 220 pounds versus the previous model sold overseas. Sport models with the manual 'box only tip the scales at 2,309 pounds, which is seriously waif-like in this day and age. This weight reduction not only makes the 100-hp mill feel more powerful when blasting down highways and back roads, but it gives the car a feeling of nimbleness and agility through the bends. A fair amount of body roll is present, but it's better than what you'll get in a Yaris or Versa. A lot better, in fact. Most small cars in this segment are designed to be on their best behavior at lower, city-cruising speeds, but the 2 begs to be driven enthusiastically.



What impressed the most was how the electric power steering matched the feeling of lightness, and Mazda dialed in a lot of driver feedback – a good thing, since a lot of electric racks can feel overboosted, especially at initial turn-in. This isn't Mazda's first crack at EPAS, though – the RX-8 uses a similar system, and we have very little in the way of complaints when it comes time to steer that rotary rocket.

In terms of everyday drivability, the 2 is a charming little whip. The powertrain isn't nearly as buzzy as some of the four-bangers under the hoods of its competition, and even though Mazda's main focus was reducing overall weight, this doesn't mean sound deadening was put on the backburner. The cabin is seriously quiet at speed with minimal wind, engine or tire noise flooding the cabin. It's easily up to the task of long-distance trips, but we might still err on the side of the Fiesta for long hauls, if only for its more supportive seats.



Naturally, we couldn't help but ask about the possibility of a Mazdaspeed2 making its way into production, and while Mazda has teased the idea in concept form, don't hold your breath for the real thing. Sure, the engineers would love to build one, but they're worried that the consumer base just wouldn't be large enough to support it and Mazda thinks there's a possibility that 'Speed3 sales could take a hit. Doubtful, but disappointing nonetheless.

Mazda is hoping to move 20,000 2s annually in the United States, marketing it with the tagline "Zoom-Zoom. Concentrated." The biggest trick will be driving home the fact that the 2 is a driver's car first, and a good all-rounder second. If any brand is going to do it, Mazda has the best chance. After all, unlike the Fiesta, the 2 doesn't need to prove to the world that its parent is capable of making great small cars (take a bow, Mazda3). No, you can't get navigation, ambient lighting, satellite radio or many of the features becoming more important to shoppers, but if you really, truly need these extras, there's a whole world of aftermarket equipment out there. We'd love to own a Fit when it comes time for an Ikea run, but for everyday driving, Mazda's offering is just a bit sweeter. Functionality is nice, but enthusiasts want something better poised to handle the main task at hand – driving.

Mazda RX-8 denied re-entry into Europe

According to the crew at Auto Motor und Sport, the Mazda RX-8 won't be coming back to Europe for the 2011 model year. Why? The rev-rific rotary can't pass the Euro-5 emission standards and a replacement won't arrive until 2013.

Mazda Germany exec, Joseph Alois Schmid, told AMuS that retrofitting the current engine would be too cost prohibitive and the Wankel can't adapt quickly enough to Europe's stringent emission standards.

Although a replacement is in the works – and a hydrogen version could arrive within the next few years – the next rotary mill will have to be significantly reworked to adhere to the new standards. But even a revised rotary could have problems in 2014, when the new Euro 6 emission rules take effect.



[Source: Auto Motor und Sport via TTAC]

Geneva 2010: 2011 Mazda5

Mazda's Nagare design theme has infiltrated nearly every model in its lineup, with only a few lone hold-outs. Here in Geneva, one of the last unmolested models has finally gone under the knife and the result is the 2011 Mazda 5.

In addition to the new smiling fascia, five-point grille, deeper chin spoiler and flared front fenders, the new 5 gets a trio of dramatic, wave-live character lines sweeping from the front door and terminating into the deeply drawn rear tailamps. The combination ditches the somewhat anonymous profile of the previous model, it's just a shame the rear looks disproportionately top heavy.

The interior gets a quick once over, with thicker, wider seats, power sliding doors and a reworked center stack, with the standard seven seats carrying over and the new 2.5-liter four-cylinder from the new Mazda3 finding its way underhood when it hits the States later this year.

All-New Mazda5

The Eye-catching, Eco-Friendly C-MAV with 7-Seat Functionality – World Premiere

The next generation of Mazda's compact people-carrier, Mazda5, takes centre stage at this year's Geneva Motor Show. It replaces a successful model that has been popular with families looking for 7-seat functionality in a sporty and safe package. Since launch in 2005, Mazda5 has found 470,153 owners worldwide, 168,107 of them in Europe (as of December 2009). It has also won 37 automotive awards and has consistently been voted one of Europe's most reliable and safe small vans.

The all-new Mazda5 carries forth this tradition with family-friendly attributes and a new design that includes "Nagare Flow" elements. This design is optimally balanced with superb aerodynamics. There are also practical dual sliding rear doors and easy step-in access, more comfortable seats and instruments that are easier to use. For added convenience, power-sliding rear doors are available (according to version and country).

Compared to the original model, the all-new Mazda5 is easier on the pocketbook too. Its engine line-up has been renewed and now includes an eco-friendly 2.0-litre direct-injection petrol engine with the Mazda i-stop system, evolved especially for this vehicle. This version delivers an approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol it replaces. It also features a 1.8-litre petrol engine, now with six-speed manual gearbox, and an economical diesel engine. Combined with one of the segment's lowest coefficients of drag (Cd: 0.30), the all-new Mazda5 uses less fuel and produces fewer emissions than ever before. Yet, despite this frugal nature, it is fun and predictable to drive with a stiffer body and suspension updates contributing to a linear driving feel. These features – and a host of new options – make the all-new Mazda5 even more appealing and even better at meeting the needs of families with active lifestyles.

Tokyo 2009: Mazda RX-500

One of the coolest concept cars here at the Tokyo Motor Show isn't even new. In fact, it's almost forty years old. Originally displayed at the Tokyo show in 1970, this Mazda RX-500 Concept features styling similar to the legendary Ferrari 250 GTO Breadvan, gullwing doors that swing forward, and a 491cc rotary engine just behind the seats. Weighing in at just 1873 pounds, the 247-horsepower concept was said to have reached nearly 150 mph on Mazda's test track.

Frankfurt 2009: Mazda MX-5 Superlight Concept

If you're one of the many enthusiasts out there oohing and ahhing over the pair of pre-production Mini concepts that debuted in Frankfurt today, know that the BMW division isn't the only one here with a tempting speedster on display. Amidst all the exciting and pivotal new vehicle debuts at the show, Mazda took the wraps off the MX-5 Superlight Version.

Unfortunately it's just a show car, and it's not the first time Mazda's toyed with the idea (and us in the process), but the Superlight goes to show what an inventive mind and a skilled hand or two can do with the iconic Mazda roadster. Characterized by its windshield-less shape, the Superlight also features an exquisitely crafted cockpit of brushed aluminum and saddle brown leather, aluminum and carbon-fiber rolls hoops with integrated brake LEDs, an aluminum rearview mirror mounted on the hood, a wider track, dropped suspension and upgraded brakes.

While the engine essentially carries over from the stock 1.8-liter, 126hp four, the Mazdaspeed intake and exhaust, coupled with the reduced 2,194-pound curb weight, bring the 0-60 run down to 8.9 seconds. Which may not sound like breakneck acceleration, but with the wind rushing at your face,

Review: 2010 Mazda3

We can't talk about the new Mazda3 without lovingly gushing over the old Mazda3. Introduced in 2003 and produced until this year, the first generation was a segment buster. For about the same coin as its competitors, the Mazda3 gave you more: More sportiness, more refinement, more space and, being a Mazda, more reliability. The Mazda3 was just a better car. And of course there was the beloved MazdaSpeed3 – aka lightning in a reasonably-priced bottle. For 2010, Mazda has built a new, slightly larger 3 packed with polarizing styling, a bigger engine and more creature comforts.

In our First Drive, we mentioned the styling and how it's either a love it or gag on it proposition. Like many contemporary cars, the new Mazda3 has such complicated surfaces that when seen two-dimensionally via a computer screen, much of the subtlety is lost. Porsche's new Panamera shares a similar fate. In real life, the new Mazda is both flowing and cut. Of course, the big news is the grinning proboscis, which you either love, hate or love to hate. Again, we found it much more acceptable in real life than in photographs, but as with all things aesthetic, your mileage will vary.



We tested two Mazda3s, a 2.0-liter "i" sedan and a 2.5-liter "s" sedan. In other words, no five-door. As far as chunky little sedans go, with its new mega-mouth and stubby trunk, the Mazda3 shares a passing resemblance to the Mitsubishi EVO X – that's no bad thing. One aspect we particularly dig are the headlights. They're complicated yet elegant and finely shaped. Some reviews have pointed out the the clear taillights are pretty seven years ago, but we think they look fine. And Mazda did an excellent job with the wing mirrors.

Inside is a darker story. If you've ever found yourself inside a 1980s BMW, you get the idea. Lots of black and a bit of red. Darth Vader would feel right at home. The deep set gauges are inspired from the old car, but we're happy to report they're much more legible. The little 3 now comes with a nav screen (if you get the Grand Touring package), but it's the size of a credit card and hardly worth getting. Also, you can only map stuff with the steering wheel buttons, so its not very useful, either. The Grand Touring package adds all sorts of other luxury amenities including heated seats, dual zone climate, XM/Sirius radio and a quarter acre of leather. But it also burdens the steering wheel with 15 buttons.



Now we come to the transmissions. Our 2.0-liter "i" came with a five-speed automatic. It works just fine, but if you're craving any sort of sportiness from your three, you'd be much better served the five-speed manual. The autobox is simply a mechanical downer. Our 2.5-liter "s" tester came with a six-speed manual, and while we've long been a fan of Mazda's manuals (particularly the stellar 'boxes fitted to the RX-8 and MX-5), sadly, we were thoroughly underwhelmed by the quality of the row-your-own tranny in the new 3. It just felt floppy. The throws are old-school long, akin to a '70s Corvette, and the shifter comes off as chintzy. The "leather" shroud conceals a curved piece of metal where it's been spot welded to the bottom of the knob, and while that's hardly a deal breaker, we simply expect more from Mazda. Tumbleweed.

Our decadently optioned Grand Sport came in at $25,115, and now you're in WRX territory.

On the road, the tale of two engines isn't as different as you might think. Obviously the 2.0-liter "i" mill is aimed at the budget-minded consumer. It's 148 hp and 135 lb-ft of torque move it around and... that's about it. We would have liked to try wringing this motor out with a manual, but didn't get the chance. For those on a budget or worried about miles per gallon, this is your Mazda3 motor. The sad news is that those looking for some get up and go in the compact class, the 2.5-liter "s" motor isn't the answer. Yes, it's bigger and makes some more power (167 hp and 168 lb-ft of torque), but on the road there isn't very much difference. Considering the Subaru Impreza's naturally aspirated 2.5-liter boxer-four makes 170 ponies and 170 torques, yet the 2.5i Premium starts $1,000 cheaper than the s Mazda3 – $18,495 versus $19,490 – choosing the 2010 Mazda3 over the Subie becomes even more difficult. Thrown in the fact that our decadently optioned Grand Sport came in at $25,115, and now you're in WRX territory.



It's obvious at this point that after a week with the "i" and a few days with the "s", we simply weren't feeling the new Mazda3. Both cars' saving grace is the eager to boogie steering. Regardless of engine/transmission, turning the 3's wheel feels fabulous. Like nearly all Mazda's, the brands sporting DNA shines the brightest through the suspension. The parts aren't novel – MacPherson struts with coilovers up front and multilink coilovers behind – but it's all tuned brilliantly. Maybe then, the key to the 3's salvation lay up in the hills? Off to the canyons we went.

We selected Glendora Canyon – a wonderful, curve-imbued 20-mile blast – to put the 2010 Mazda3 through its paces. We set off with a friend's Hyundai Elantra in hot pursuit. First of all, pounding the holy snot out of (relatively) underpowered cars is a very underrated endeavor. Because the limits are so low, you can reach them quickly (red line in third gear, why not?), and because the chassis are modern the (safety) first tendency is always to understeer. Unlike a Viper, little cars aren't actively out to kill you.



As suspected, up in the canyons is where the Mazda3 came alive. Speeds rarely crested 45 mph, but even still the 3 flowed from one curve to the next. The new 2010s come standard with stability control, which we left off for the entire run – it simply wasn't needed. Aside from the aforementioned understeer, there isn't any bad behavior. There's even enough torque to let the engine do most of the braking for you. This prevented us from riding the grippy 11.8-inch front and 11-inch rear disks into flaming oblivion. Case in point: At the bottom of the mountain the Hyundai's brakes sat and smoked for a good five minutes while the Mazda looked as if it had been strolling through a park.

Without question, the old Mazda3 was the best car in its segment. Luckily for the new model, it's a pretty weak segment. Aside from the nearly-absurd price of our Grand Touring test car, there's nothing glaringly bad about the new 3. But unlike the old car, there's nothing too great about it either. Still, minus a few options and/or trim levels, this is a vehicle that many people will purchase and happily own for years to come. The 2010 Mazda3 will undoubtedly remain the go-to choice for non-pistonhead family members, but for those of us craving more from our compact runabouts, we're keeping our fingers crossed for the 2011 Mazdaspeed3.


[Source: Autoblog]